Getting and Using Customer Testimonials
Good testimonials can be excellent marketing tools; but getting them can be a challenge. Even when a client has really good testimonials, I often run into questions on usage. Here's my tried-and-true method for getting not just good but great testimonials.
December 17, 2007

Let's Talk About Links
The search industry seems to have been fairly dominated by two major topics this year: the introduction of universal/blended search results and Google's heightened alert regarding the issue of buying links to artificially inflate PageRank.
December 17, 2007

Ten Steps for Developing an Effective E-mail Strategy
Strategy is one of the most important, and the most overlooked, elements of a successful e-mail marketing campaign. It's possible to practice e-mail marketing for years without a formal strategy.
March 12, 2007

Indexing and Ranking: The Chicken or the Egg?
I often find myself talking to people who still believe ranking at search engines is all about some technical voodoo done to Web pages. I try to explain doing some basic tech-tweaking to Web pages to get them indexed isn't difficult, but getting a decent top 10 rank is...
January 22, 2006

Optimizing Images for Search Engines
One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results...
December 28, 2006

New Year's Resolution: Quality E-Mail Relationships
Building quality relationships takes time, focus, energy, and that dirty four-letter word: work. Yet we've given up. We've decided there must be an easier way to success than mining data and trying to understand our customers...
December 14, 2006

Why Your E-mail Still Lands In the Junk Folder
Your e-mail list software should provide multiple delivery and status reports. But they don't do any good if you don't study them. Ask for them from your IT department or e-mail service provider...
October 11, 2006

Crafting a Compelling Text Message
You need both in an effective, well-rounded e-mail program. Transactional messages in particular should be formatted in text to ensure proper rendering and delivery.
September 27, 2006

User-Centered Design and SEO
Web site owners and usability professionals need to open their eyes. UCD and SEO are usually completely related. I consider search optimization to be a component of user-centered design. Two specific UCD concepts are very important to the SEO process: a sense of place and an information scent.
September 25, 2006

Mastering List Targeting
When you're trying to create the most successful e-mail campaigns, one critical element for exceeding your goals is ensuring you have the best list targeting.
September 18, 2006

Seven Tips for Effective Landing Pages
Great e-mail marketing doesn't involve e-mail alone. Usually, it also encompasses the Web pages people land on when they click through from the message to follow the call to action.
August 28, 2006

Best and Worst Ways to Grow an E-Mail List
Silverpop recently released the results of its "2006 Email List Growth Survey." In the it, the company asked respondents to list their most and least successful email list growth tactics, with some very interesting results
May 22, 2006

Agencies: To Subcontract or Partner?
Interactive agencies, it seems, still lack the respect traditional companies garner. Our firm recently learned we weren't even part of the RFP process for an existing, extremely satisfied two-year-old client...
March 28, 2006

Site Maps and SEO
Most Web designers, usability experts, and search marketers agree every Web site should have several significant pages. These include, but aren't limited to, a home page, an about us page, a contact us page, and a site map.
March 01, 2006

12.2006 - ArtShowroom.net - Art Showroom
12.2006 - Cambia.com - Cambia Security
11.2006 - FacetLLC.com - Facet LLC
06.2006 - SandersFineHomes.com - Sanders Fine Homes
05.2006 - AmtekPrecision.com - Amtek Precision Products
05.2006 - HealthCareFurnishings.com - Health Care Furnishings
03.2006 - DLCouch.com - DL Couch Wallcovering
03.2006 - LandscapeMulch.com - McCarty Mulch
12.2005 - TideinTexas.com - North Texas Alabama Alumni Chapter 11.2005 - StJohnEnterprise.org - St. John Catholic Church
11.2005 - BatteryAlliance.com - Battery Alliance