| Getting and Using Customer Testimonials
Good testimonials can be excellent marketing tools; but getting them can be a challenge. Even when a client has really good testimonials, I often run into questions on usage. Here's my tried-and-true method for getting not just good but great testimonials.
December 17, 2007
Let's Talk About Links
The search industry seems to have been fairly dominated by two major topics this year: the introduction of universal/blended search results and Google's heightened alert regarding the issue of buying links to artificially inflate PageRank.
December 17, 2007
Ten Steps for Developing an Effective E-mail Strategy
Strategy is one of the most important, and the most overlooked, elements of a successful e-mail marketing campaign. It's possible to practice e-mail marketing for years without a formal strategy.
March 12, 2007
Indexing and Ranking: The Chicken or the Egg?
I often find myself talking to people who still believe ranking at search engines is all about some technical voodoo done to Web pages. I try to explain doing some basic tech-tweaking to Web pages to get them indexed isn't difficult, but getting a decent top 10 rank is...
January 22, 2006
Optimizing Images for Search Engines
One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results...
December 28, 2006
New Year's Resolution: Quality E-Mail Relationships
Building quality relationships takes time, focus, energy, and that dirty four-letter word: work. Yet we've given up. We've decided there must be an easier way to success than mining data and trying to understand our customers...
December 14, 2006
Why
Your E-mail Still Lands In the Junk Folder
Your e-mail list software should provide
multiple delivery and status reports. But
they don't do any good if you don't study
them. Ask for them from your IT department
or e-mail service provider...
October 11, 2006
Crafting
a Compelling Text Message
You need both in an effective, well-rounded
e-mail program. Transactional messages in
particular should be formatted in text to
ensure proper rendering and delivery.
September 27, 2006
User-Centered
Design and SEO
Web site owners and usability professionals
need to open their eyes. UCD and SEO are
usually completely related. I consider search
optimization to be a component of user-centered
design. Two specific UCD concepts are very
important to the SEO process: a sense of
place and an information scent.
September 25, 2006
Mastering
List Targeting
When you're trying to create the most successful
e-mail campaigns, one critical element for
exceeding your goals is ensuring you have
the best list targeting.
September 18, 2006
Seven
Tips for Effective Landing Pages
Great e-mail marketing doesn't involve e-mail
alone. Usually, it also encompasses the
Web pages people land on when they click
through from the message to follow the call
to action.
August 28, 2006
Best
and Worst Ways to Grow an E-Mail List
Silverpop recently released the results
of its "2006 Email List Growth Survey."
In the it, the company asked respondents
to list their most and least successful
email list growth tactics, with some very
interesting results
May 22, 2006
Agencies:
To Subcontract or Partner?
Interactive agencies, it seems, still lack
the respect traditional companies garner.
Our firm recently learned we weren't even
part of the RFP process for an existing,
extremely satisfied two-year-old client...
March 28, 2006
Site
Maps and SEO
Most Web designers, usability experts, and
search marketers agree every Web site should
have several significant pages. These include,
but aren't limited to, a home page, an about
us page, a contact us page, and a site map.
March 01, 2006
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